Clinically proven to clean, freshen and whiten without the sensitivity.™ 1,2,3*

Clinically proven to clean, freshen and whiten decorative iconwithout the sensitivity.™ 1,2,3* decorative icon

How Lumineux® came to be.

The story of a brand that deeply and truly cares about people and their health.

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Meet Lumineux’s Founder and CEO; Dr. Kourosh Maddahi.
In 2012, after practicing dentistry for 28 years, Dr. Kourosh Maddahi realized that even with great oral hygiene practices, his patients were suffering from persistent problems. This led him to challenge traditional oral care products that claim to kill 99% of all bacteria, relying on harsh chemicals and alcohol. He set out to create a product without harsh chemical ingredients for his patients. What originally started as a small batch of mouthwash for his practice eventually grew into an extensive product line, now known as Lumineux®. 
The Purpose
Dr. Maddahi developed Lumineux® to provide oral care products that would address the 4 most prevalent conditions affecting the general population: sensitivity, dry mouth, gum disease and staining. What’s more, he wanted to prove this could be done using purposeful and uncompromising™ ingredients like coconut oil, Dead Sea salt and aloe vera. The clinically demonstrable results from over 60 studies performed by University researchers and independent laboratories around the world have yielded multiple peer reviewed articles and patents worldwide.
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What is the Microbiome?

Great question. It was recently discovered that it is in fact your microbiome, not your immune system that is your body’s first line of defense against infection and disease.4 It is made up of trillions of microorganisms (mostly good bacteria) and can be found on your skin, in your gut, ears, eyes, birth canal, and of course, your mouth.

Good bacteria are of vital importance to your overall health.decorative iconwe need them.decorative icon
harming your microorganisms is not the right way to achieve oral health.
we have found a better way: lumineux® works above and beyond™ to protect good bacteria & detoxify bad.5
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Ingredients Matter

Lumineux® products are packed with purposeful and uncompromising™ ingredients that go above and beyond™ what you’ve come to expect.
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More than just oral care.

Lumineux® set out to prove that when it comes to oral care, plant and mineral rich formulas can give you results that truly go above and beyond.
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Built on the Work of Dr. Kourosh Maddahi

Lumineux was founded in 2014 as the consumer-facing brand of Oral Essentials Inc., building on the work of founder and CEO Dr. Kourosh Maddahi. Based in Beverly Hills, California, the brand has grown into a broader oral care collection serving customers primarily across the United States, while also reaching international customers through select retail and shipping channels.

More Than Whitening

Today, Lumineux offers more than whitening alone. The collection includes whitening strips, toothpaste, mouthwash, whitening pens, and whitening kits, giving you more ways to care for your smile every day. At the center of the lineup are Lumineux Whitening Strips, which remain the brand’s best-known product.

Designed for Smile Longevity

Whether you are focused on whitening or fresher breath, Lumineux is designed to help you build a routine centered on Smile Longevity and long-term oral health. It is about more than short-term results. It is about helping you build a smile and mouth that lasts.

Available Online and in Stores

In addition to being available online, Lumineux can also be found through major retail partners including Amazon, Target, Walmart, CVS, Walgreens, and Whole Foods, making the brand accessible both through its website and through widely available national retailers.

FOR HEALTHY ENAMEL, HEALTHY GUMS AND BRIGHT, WHITE TEETH

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