Lumineux®
10% Nano Hydroxyapatite Performance Whitening Toothpaste

Rated 5.0 out of 5
Based on 3 reviews

This whitening toothpaste is designed to support enamel health and a brighter, healthier smile using nano-hydroxyapatite (n-HA), NASA-developed technology made of the natural building blocks of tooth enamel. This gentle, enamel-conscious formula helps clean and polish the tooth surface while supporting enamel integrity, without harsh abrasives or aggressive ingredients. Ideal for everyday use.
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Combine It With
For Extra Whitening
Lumineux® Super Pack Teeth Whitening Strips (21 Treatments)
5000
$ 50
Add to Bundle
For Extra Whitening
The Lumineux® Bright² Teeth Whitening Pen
1999
$ 19.99
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Clinically Proven
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Dentist Formulated
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Good-For-You Ingredients
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Clinically Proven
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Dentist Formulated
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Good-For-You Ingredients
10% Nano Hydroxyapatite Performance Whitening Toothpaste (3.75 oz.)
Aloe Barbadensis Leaf Juice, Glycerin, Xylitol, Hydrated Silica, Hydroxyapatite, Water (Aqua), Sea Salt, Mentha Piperita (Peppermint) Flower/Leaf/Stem Oil, Xanthan Gum, Cocos Nucifera (Coconut) Oil, Citrus Limon (Lemon) Peel Oil, Salvia Officinalis (Sage) Leaf Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Ocimum Basilicum (Basil) Oil, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Stevia Rebaudiana Extract, Illicium Verum (Anise) Fruit Oil, Eucalyptus Globulus Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil

Let’s talk about what’s inside. 

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Nano Hydroxyapatite 
N-HA, originally developed by NASA, is a mineral found in enamel that helps replenish essential minerals and support enamel health.
Coconut Oil
A natural tooth whitener used all over the world for its ability to hydrate and replenish.
Dead Sea Salt
Revered for thousands of years, the secret of this sought-after salt is its mineral content. Packed with calcium, magnesium, potassium and more, this powerful ingredient is key to help balance and restore.
Lemon Peel Oil 
Citrus fruits have been used to help remove stains for centuries. We use the peel oil because it is non-acidic and rich in vitamins and antioxidants.
Xylitol
This Non-GMO sugar substitute made from birch trees can help reduce the risk of cavities AND makes our products extra delicious.5

100,000+ People Give Lumineux® 5-Stars!

Lumineux® was created to nourish and balance the mouth, then clinically tested for safety and efficacy at the highest standards. The result is an entirely new approach to oral health, using ingredients like Dead Sea salt and coconut oil for results that go Above and Beyond.™ The real test, though, was how people would feel about Lumineux® after using it… and, well, we think our reviews speak for themselves!

Made with Purposeful Ingredients.

We invite you to check out the ingredient lists on all of our products! They’re packed with names you’ll know and love. Tried and true remedies like Dead Sea salt, coconut oil and aloe vera, combined together and then clinically tested to provide you with results you can see and feel.

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average rating 5.0 out of 5
Based on 3 reviews
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Reviewed by Jessica J., from United States
Verified Buyer
Rated 5 out of 5
Review posted

I'm hooked!

I'd been hearing a lot about nano-hydroxyapatite toothpastes and wanted to try one for myself, so I found this one. After just a week, my teeth feel smoother and cleaner, and my smile already looks brighter. I love that it focuses on enamel health so it feels like I'm actually doing something good for my teeth. Plus, the mint flavor is fresh and leaves my breath feeling clean long after brushing. Highly recommend!

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Reviewed by Elena M., from United States
Verified Buyer
Rated 5 out of 5
Review posted

Love it!

I learned from TikTok I should be using an n-HA toothpaste but didn’t care for the other brands I'd tried until trying this one!!! Obsessed with the flavor and how it makes my teeth feel after. My teeth are so white and smooth, just simply obsessed!

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Reviewed by Justin M., from United States
Verified Buyer
Rated 5 out of 5
Review posted

Best Toothpaste

I've been looking for a fluoride-free toothpaste that actually works, and this is it. The nano-hydroxyapatite formula leaves my teeth feeling incredibly smooth and clean. I've noticed visible whitening after just two weeks of daily use. The spearmint flavor is refreshing without being overpowering. Will definitely be reordering!

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Frequently Asked Questions

Yes, our whitening toothpaste is designed for daily use and is a good option for people with sensitive teeth. The formula is made for everyday brushing and focuses on supporting enamel while helping improve the look of surface stains. Because it takes a gentler approach, it can fit into a regular oral care routine without relying on harsh bleaching ingredients. It is also a strong option for people who want professional-feeling care in a formula designed for regular use.

This toothpaste is designed to be part of a more complete whitening routine as well. It can be used on its own or alongside other approved whitening products in our collection, such as mouthwash, whitening pen, and strips, to support a cleaner, brighter, healthier-looking smile over time. For best results, apply a pea-sized amount to a soft-bristled toothbrush and brush for 2 minutes, focusing on all tooth surfaces before rinsing thoroughly. If irritation occurs, discontinue use and consult a dentist.

Yes, our whitening toothpaste is designed to be enamel safe when used as directed. It uses a 10% nano-hydroxyapatite formula, a clinically supported level that helps replenish lost minerals and support enamel health. Because nano-hydroxyapatite is made from the same mineral teeth enamel is made of, it is designed to support a healthier tooth surface while still helping improve the appearance of stains.

Our approach to whitening is different from harsher formulas. Instead of relying on peroxide, bleaching agents, or enamel-damaging ingredients, this toothpaste helps whiten by visibly smoothing enamel and gently lifting surface stains. That makes it a strong option for people who want a brighter smile while still prioritizing long-term enamel care.

Results can vary depending on the level of staining and how consistently the toothpaste is used. With regular brushing, our whitening toothpaste can gradually improve the appearance of everyday surface stains and help teeth look brighter and smoother over time. Because it is designed for daily use, the results tend to build steadily rather than happen all at once.

This formula is best thought of as part of an ongoing oral care routine rather than a one-time whitening treatment. Consistent brushing, especially when paired with good daily habits, can help support cleaner-looking teeth and longer-term stain maintenance.

Our whitening toothpaste does more than help brighten the smile. It is also designed to support enamel health, help smooth the tooth surface, and make stains and buildup less likely to stick. This gives the formula a broader role in everyday oral care, especially for people who want both cosmetic and wellness-focused benefits from one product.

Because it is made for daily use, it can also help support a cleaner, fresher mouth as part of a regular brushing routine. This makes it a practical option for people who want a toothpaste that helps with appearance, comfort, and overall tooth care at the same time.

Yes, this whitening toothpaste is a strong option for people who are mindful of sensitivity. The formula is designed to support enamel and help address microscopic enamel irregularities, while also helping plug exposed dentin tubules, which are pathways that can lead to sensitivity. This supports stronger, healthier-feeling teeth while still helping improve the appearance of stains.

It is also free from peroxide and harsh bleaching agents, which is important for people who want whitening support without the harsher feel often linked to stronger formulas. Used as directed with a soft-bristled toothbrush, it can support a more comfortable daily brushing experience.

One of the key features of this toothpaste is its 10% nano-hydroxyapatite formula. Nano-hydroxyapatite is made from the same mineral enamel is made of, and this clinically supported level is designed to help replenish lost minerals and support stronger enamel. The technology is also described as NASA-developed, originally created to help protect astronauts’ teeth and bones in harsh space conditions.

This toothpaste also stands out because it focuses on whitening without peroxide, bleaching agents, or enamel-damaging ingredients. Instead of using a harsher whitening process, it helps brighten teeth by visibly smoothing enamel and gently lifting surface stains. That combination of enamel support and whitening is what makes the formula different from many standard whitening toothpastes.

What makes our whitening toothpaste different is that it is designed to whiten while actively supporting enamel health. Many whitening toothpastes focus mainly on stain removal, but this formula uses 10% nano-hydroxyapatite to help replenish minerals, support stronger enamel, and improve the way the tooth surface looks and feels. That creates a more balanced approach to whitening and daily care.

It also stands out because it is fluoride free, made for everyday use, and formulated without peroxide, bleaching agents, or enamel-damaging ingredients. Instead of taking a harsh approach, it supports brighter, smoother-looking teeth in a way that is more enamel-focused and better suited to wellness-centered routines.