5 reasons plaque keeps coming back, and whatthe toothpaste that wipes it away.
Worth two minutes before you buy your next tube.
100,000+ five-star reviews for Lumineux
100,000+ five-star reviews for Lumineux
Try Daily Complete. 60 days to love it, or your money back.
5 reasons: fights plaque and tartar.
That dentist-clean feel, every time you brush. Helps fight gingivitis.
Gum trouble usually starts with plaque, the sticky film that builds along your gumline every day. About 2 in 5 US adults 30 and older have gum disease.* Daily Complete is a dentist-formulated toothpaste with 10% nano-hydroxyapatite that helps fight plaque and gingivitis.
5 reasons this toothpaste fights plaque and tartar.
Your dentist checks your gums first. Your toothpaste should look after them too.
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01
Gum trouble starts with plaque.1. Plaque starts along your gumline, every single day.
Plaque is a sticky film of bacteria that builds along your gumline every day. Left alone, it can harden into tartar and irritate your gums. Red, puffy gums that bleed when you brush are an early sign of gingivitis. If it keeps happening, see your dentist.
At home, your daily toothpaste matters. Daily Complete breaks up plaque, helps prevent tartar and helps fight gingivitis every time you brush.
BeforePlaque and tartar irritate gums.DuringBreaks up plaque.AfterHealthy gums, strong enamel.Illustration of how Daily Complete works along the gumline. Not a photo of results. -
02
Born from NASA research. Proven in Japan.4. A mineral with over 40 years of use in Japan.
Nano-hydroxyapatite traces back to NASA research on protecting astronauts' teeth and bones. Japan has used hydroxyapatite toothpaste for over 40 years.
Lumineux uses 10%, the effective and safe level for strong, smooth enamel.
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03
Nothing harsh at the gumline.2. Nothing harsh at your gumline.
Your gums are soft tissue, so what you brush with matters. Daily Complete is made with aloe, xylitol, sea salt and plant oils like clove, peppermint and basil.
No SLS, no peroxide, no alcohol and no fluoride.
FeatureLumineux nHARegular toothpasteMade of the mineral found in enamel10% nano-hydroxyapatiteAnti-plaque with no peroxideVariesSLS freeOften notFluoride freeUsually not -
04
Less for plaque to cling to.3. Rough spots give plaque somewhere to cling.
Plaque clings to the microscopic defects in your enamel. 10% nano-hydroxyapatite fills them in and helps strengthen enamel with essential minerals, for teeth that feel smoother after every brush.
Healthy gums hold your teeth in place. Strong enamel protects them. Daily Complete looks after both.
Want a whiter smile too? Add our whitening strips to your box.
BeforeAcid wears down enamel.AfterStrong, smooth, healthy enamel.Illustration of 10% n-HA filling in microscopic defects. Not a photo of results. -
05
Made by a dentist who got tired of harsh toothpaste.5. Made by a dentist who got tired of harsh toothpaste.
Dr. Kourosh Maddahi has practiced dentistry in Beverly Hills for almost 40 years. In 2012, he noticed something that bothered him: patients with great brushing habits still had the same problems, year after year.
He blamed the harsh chemicals and alcohol in everyday products. So he made his own, with ingredients like aloe, sea salt and 10% nano-hydroxyapatite.
Dr. Kourosh Maddahi, DDSCosmetic dentist, Beverly Hills · Founder of Lumineux
100,000+ five-star reviews.
Lumineux is one of the most-loved names in oral care. Daily Complete is new, so it doesn't have its own reviews yet. Here's what people say about our nHA whitening toothpaste, from the same dentist, with the same 60-day money-back guarantee.
Amazing product; definitely try!Amazing toothpaste which has improved the health and appearance of my teeth. … great to avoid sensitivities when trying to maintain white teeth.★★★★★ Verified buyer of nHA whitening toothpaste · August 2026
Excellent for Sensitive Teeth & Daily Enamel CareIt doesn't hurt my sensitive teeth like other whitening brands because it's peroxide-free. … it leaves my teeth feeling super smooth and clean.★★★★★ Verified buyer of nHA whitening toothpaste · August 2026
With regular use, my teeth feel clean and my overall oral care routine feels more effective.Verified buyer of nHA whitening toothpaste · July 2026
Swipe for more. Tap a video to play with sound.
What to expect.
Scroll to see what daily care looks like.
- Before
Plaque builds along the gumline.
Left on your teeth, plaque can harden into tartar and irritate your gums.
- First brush
Clean, fresh and smooth.
Run your tongue over your teeth. That just-cleaned feel is where it starts.
- Week 1 to 2
Keep brushing twice a day.
10% nano-hydroxyapatite fills in microscopic defects and helps fight plaque and gingivitis.
- Every day after
Healthier gums, stronger enamel.
Make it your everyday toothpaste, and keep up your dental checkups.
Illustration, not a photo of results. Results vary with your teeth, what you eat and drink, and how often you brush. Keep up regular dental checkups.
Switching takes zero effort.
No new routine to learn. Just a better toothpaste, with a fresh mint taste you'll actually look forward to.
- Fresh mint
Refreshing, never harsh. A clean mint that leaves your whole mouth feeling fresh.
- Same routine
Same brush, same two minutes. Brush twice a day, just like always.
- Easy switch
Swap it in tonight. It brushes like the toothpaste you're used to, with 10% nano-hydroxyapatite inside.
Complete your gum health tonight.
Daily Complete breaks up plaque and helps prevent tartar, for healthier gums and stronger enamel.
P.S. Still on the fence? Brush with it for 60 days. If you don't love how your mouth feels, we'll give you your money back.
Questions, answered.
What is plaque, and why does it matter?
Plaque is the sticky film of bacteria that builds on your teeth and along your gumline every day. If it isn't brushed away, it can harden into tartar and irritate your gums. Brush twice a day, floss, and keep up your dental cleanings.
How is it different from your whitening toothpaste?
Both have 10% nano-hydroxyapatite. The blue tube is made to whiten. Daily Complete is the everyday formula for gums, teeth and enamel. You can use both.
What does nano-hydroxyapatite do for my enamel?
It's made of the mineral naturally found in enamel. When you brush, 10% n-HA fills in microscopic defects and helps strengthen enamel with essential minerals. Hydroxyapatite toothpaste has been used in Japan for over 40 years. Keep seeing your dentist for checkups, and see them sooner if you have tooth pain.
Will it fix bleeding gums?
Daily Complete helps fight plaque and gingivitis, but it isn't a treatment for gum disease. If your gums bleed often or feel sore, see your dentist.
Will it make my teeth sensitive?
It's peroxide-free and made for everyday brushing. If you notice any irritation, stop using it and check with your dentist.
How soon will I see a difference?
Teeth feel clean and smooth from the first brush. Gum care is about what you do every day, so brush twice a day and keep up your checkups. Results vary.
Will it taste like my regular toothpaste?
It has a fresh, clean mint flavor, so switching from your regular toothpaste is easy. Brush with it just like you always have.
I use fluoride. Can I switch?
Lumineux nHA is fluoride-free by design. If your dentist has recommended fluoride for you, keep following their advice. You can use both.
Can I use it with whitening strips?
Yes. Lumineux Whitening Strips are peroxide-free too.
What if it's not for me?
You're covered by our 60-day money-back guarantee. See our returns policy for details.
*About 42% of US adults 30 and older have periodontitis, a form of gum disease (Eke et al., Journal of Periodontology 2018, using CDC national survey data, 2009 to 2014). Daily Complete is not a treatment for gum disease. See your dentist if your gums bleed often. Illustrations are for explanation and are not photos of results. Individual results vary. The 100,000+ five-star reviews count covers all Lumineux products. Use as directed.