They're collected from Lumineux and Oral Essentials customers across our own store, Walmart and Amazon. Each "Verified Buyer" badge means the review is tied to a confirmed order on one of those channels.

Yes. The feedback here skews very positive, but where customers flagged downsides — the price, the milder mint taste, or the mouthwash bottle running out quickly — we've left those comments in full.

Lumineux launched as Oral Essentials, and we've kept the original customer reviews on file because the core formulas haven't changed. That's why you'll see dates going back to 2016 and a few mentions of the Oral Essentials name.