100,000+ five-star reviews for Lumineux
5 reasons to switch from fluoride to a nano-hydroxyapatite toothpaste.
Tested side by side with a fluoride toothpaste. Smoother, stronger enamel.†
Lumineux puts 10% nano-hydroxyapatite, the mineral your enamel is made of, in every tube. In lab tests against a popular fluoride toothpaste, it left enamel 43% smoother and 21% stronger.† No fluoride, no peroxide, no SLS.
Lumineux vs. a fluoride toothpaste.
Side by side in the lab, Lumineux came out ahead on all four measures.†
- 43%smoother enamelLess for plaque and stains to cling to
- 21%stronger enamelEnamel can't grow back, so strength matters
- 15%more calcium and phosphateOn the enamel surface
- 31%more microscopic pores filledFills the tiny gaps in your enamel
† Laboratory study comparing Lumineux 10% nHA Performance Whitening Toothpaste with a popular fluoride toothpaste. Results in the lab may differ from results in your mouth.
Hear it from a dentist.
It's literally the same minerals that already exist in your teeth.Dr. Saldua, dentist · Lumineux partner
- Made with the mineral in your enamel
- Smooths the surface instead of scrubbing it
- Fluoride, peroxide and SLS free
Tap to play with sound.
5 reasons to make the switch.
Fluoride has been the default for decades. Here's what nano-hydroxyapatite does differently.
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01
It's made of what your teeth are made of.
Your enamel is made mostly of a mineral called hydroxyapatite. Fluoride helps enamel resist acid. Nano-hydroxyapatite takes a different approach: it's the mineral itself.
15% more calcium and phosphate on the enamel surface than a fluoride toothpaste†
BeforeAcid wears down enamel.AfterStrong, smooth, healthy enamel.Illustration of 10% n-HA filling in microscopic defects. Not a photo of results. -
02
Smoother enamel. Less for plaque to grab onto.
Coffee, soda and citrus soften your enamel a little every day, leaving microscopic defects where plaque and stains cling. 10% nano-hydroxyapatite fills them in.
43% smoother enamel than a fluoride toothpaste†
@angelique.plugs -
03
Stronger enamel, for the long run.
Your body can't grow new enamel, so protecting what you have matters. Nano-hydroxyapatite restores essential minerals and helps remineralize early-stage cavities.
21% stronger enamel than a fluoride toothpaste†
With regular use, my teeth feel clean and my overall oral care routine feels more effective.
Verified buyer · July 2026FeatureLumineux nHATypical fluoride toothpasteMade of the mineral found in enamel10% nano-hydroxyapatitePeroxide freeVariesSLS freeOften notFluoride free -
04
It fills the tiny gaps. Your gums benefit too.
Nano-hydroxyapatite particles are small enough to settle into the microscopic pores in your enamel.
31% more microscopic pores filled than a fluoride toothpaste†
It also helps fight plaque and gingivitis, and the formula is anti-plaque and anti-tartar. No SLS, no peroxide, no alcohol: nothing harsh at the gumline.
@mskayladrew -
05
Gentle, clinically tested and made by a dentist.
In a 28-day clinical study, none of the 30 people who brushed with Lumineux developed tooth sensitivity or any gum or mouth irritation.*
Lumineux was created by Dr. Kourosh Maddahi, a Beverly Hills dentist for almost 40 years. Nano-hydroxyapatite traces back to NASA research, and Japan has used hydroxyapatite toothpaste for over 40 years.
Dr. Kourosh Maddahi, DDSCosmetic dentist, Beverly Hills · Founder of Lumineux
100,000+ five-star reviews.
Lumineux is one of the most-loved names in oral care. Here's what people say about the nHA toothpaste.
Amazing product; definitely try!Amazing toothpaste which has improved the health and appearance of my teeth. … great to avoid sensitivities when trying to maintain white teeth.★★★★★ Verified buyer · August 2026
Excellent for Sensitive Teeth & Daily Enamel CareIt doesn't hurt my sensitive teeth like other whitening brands because it's peroxide-free. … it leaves my teeth feeling super smooth and clean.★★★★★ Verified buyer · August 2026
Gentle Whitening Without SensitivityIt has a pleasant flavor and provides gentle whitening without causing any added sensitivity, which is important to me. I also like that it contains 10% nano hydroxyapatite for the added oral care benefits.★★★★★ Verified buyer · July 2026
Swipe for more · tap a video to play with sound.
What to expect.
Scroll to watch what happens to your teeth when you switch.
- Before
Acid wears down enamel.
Coffee, soda and citrus wear enamel down, leaving microscopic defects where plaque and stains cling. Left alone, weak spots can turn into early-stage cavities.
- First brush
Clean, fresh and polished.
Run your tongue over your teeth. That smooth, just-cleaned feel is where it starts.
It does freshen your breath and your breath stays fresh for a long time.
Verified buyer · August 2026 - Week 1 to 2
10% n-HA fills in microscopic defects.
Brush twice a day. Nano-hydroxyapatite fills in microscopic defects, helps remineralize early-stage cavities and helps fight plaque and gingivitis. Stains start to lift, too.
About a week and a half before I really start to notice the difference.
Verified buyer · August 2026 - Every day after
Strong, smooth, healthy enamel.
Make it your everyday toothpaste for strong, healthy teeth and healthier gums.
Excellent for sensitive teeth and daily enamel care.
Verified buyer · August 2026
Illustration, not a photo of results. Results vary with your teeth, what you eat and drink, and how often you brush. Keep up regular dental checkups.
Switching takes zero effort.
No new routine to learn. Just a better toothpaste, with a fresh mint taste you'll actually look forward to.
- Fresh mint
Refreshing, never harsh. A clean mint that leaves your whole mouth feeling fresh.
- Same routine
Same brush, same two minutes. Brush twice a day, just like always.
- Easy switch
Swap it in tonight. It brushes like the toothpaste you're used to, with 10% nano-hydroxyapatite inside.
This is the perfect mint flavor, it's so light and not overpowering.Verified buyer · August 2026
Great product and fair price for what the toothpaste is designed to do.Verified buyer · July 2026
Make the switch tonight.
Two tubes of fluoride-free, 10% nano-hydroxyapatite toothpaste, for smoother, stronger enamel and healthier gums. Save 20% today.
P.S. Still on the fence? Brush with it for 30 days. If you don't love how your teeth feel, we'll give you your money back.
Questions, answered.
Is fluoride bad for me?
No. Fluoride is proven to help prevent cavities, and dentists and the American Dental Association recommend it. Lumineux is for people who would rather use a fluoride-free toothpaste that still cares for their enamel. If your dentist has recommended fluoride for you, keep following their advice.
How did Lumineux compare with fluoride toothpaste?
In a laboratory study, Lumineux was tested side by side with a popular fluoride toothpaste. Enamel treated with Lumineux was 43% smoother and 21% stronger, had 15% more calcium and phosphate on its surface, and had 31% more microscopic pores filled. Lab results may differ from results in your mouth.
What does nano-hydroxyapatite do for my enamel?
It's made of the mineral naturally found in enamel. When you brush, 10% n-HA fills in microscopic defects, restores essential minerals and helps remineralize early-stage cavities, for strong, smooth, healthy enamel. Hydroxyapatite toothpaste has been used in Japan for over 40 years. Keep seeing your dentist for checkups, and see them sooner if you have tooth pain.
Is it good for my gums?
Yes. 10% nano-hydroxyapatite helps fight plaque and gingivitis, and there's no SLS, peroxide, alcohol or fluoride, so it's gentle along the gumline. If your gums bleed often or feel sore, check in with your dentist.
Will it make my teeth sensitive?
It's peroxide-free and made for everyday brushing. Many reviewers with sensitive teeth say it doesn't bother them. If you notice any irritation, stop using it and check with your dentist.
How soon will I see a difference?
Teeth feel smoother and cleaner from the first brush. Brush twice a day, every day, for the best results. Results vary.
Will it taste like my regular toothpaste?
It has a fresh, clean mint flavor, so switching from your regular toothpaste is easy. Brush with it just like you always have.
Can I use both?
Yes. Some people brush with Lumineux in the morning and a fluoride toothpaste at night. Ask your dentist what is right for you.
Can I use it with whitening strips?
Yes. Lumineux Whitening Strips are peroxide-free too, and the toothpaste helps keep your smile bright between treatments.
What if it's not for me?
You're covered by our 30-day money-back guarantee. See our returns policy for details.
Illustrations are for explanation and are not photos of results. Individual results vary. Review excerpts are from customer reviews of Lumineux nHA toothpaste, July to September 2026. The 100,000+ five-star reviews count covers all Lumineux products. Creator videos show people using Lumineux; some creators, including Dr. Saldua, are Lumineux partners. Use as directed. † Laboratory study comparing Lumineux 10% nHA Performance Whitening Toothpaste with a popular fluoride toothpaste; lab results may differ from results in your mouth. * 28-day clinical study, 30 adults brushing twice daily; people with existing tooth sensitivity were not included. Fluoride is an effective way to help prevent cavities; if your dentist has recommended it for you, follow their advice.