100,000+ five-star reviews for Lumineux
10% Nano-Hydroxyapatite
Most toothpaste just scrubs. 10% nano-hydroxyapatite fills in the tiny gaps in your enamel.
Smoother, stronger enamel, tested against a popular fluoride toothpaste.†
Our dentist-made formula, now with 10% nano-hydroxyapatite, the mineral your enamel is made of. In lab tests against a popular fluoride toothpaste, it left enamel 43% smoother and 21% stronger.† No fluoride, no peroxide, no SLS.
Tested in the lab. Then tested in people.
First side by side with a popular fluoride toothpaste in the lab.† Then a 28-day clinical study with 30 adults.*
In the lab, vs. a fluoride toothpaste
- 43%smoother enamelLess for plaque and stains to cling to
- 21%stronger enamelEnamel can't grow back, so strength matters
- 15%more calcium and phosphateOn the enamel surface
- 31%more microscopic pores filledFills the tiny gaps in your enamel
In a 28-day clinical study
- 0 of 30developed tooth sensitivityPeroxide-free and gentle every day
- 0 of 30had gum or mouth irritationNo SLS, no alcohol, nothing harsh
- 7 daysto visibly brighter teethMeasured with a dental shade meter
- 30 of 30said their teeth felt smootherEvery person in the study
Plus 30+ more studies across the Lumineux line. See the study library
† Laboratory study comparing Lumineux 10% nHA Performance Whitening Toothpaste with a popular fluoride toothpaste. Results in the lab may differ from results in your mouth. * 28-day clinical study, 30 adults brushing twice daily; people with existing tooth sensitivity were not included.
The formula
A formula that already works. Now with 10% nano-hydroxyapatite.
Lumineux started in a Beverly Hills dental office. We kept the gentle, dentist-made formula our customers love, and added 10% nano-hydroxyapatite, the mineral your enamel is made of.
The Lumineux formula
- 30+ studies across the Lumineux line§
- Certified non-toxic by LEMI Laboratories§
- Microbiome friendly in lab tests on 5 strains of oral bacteria§
- Dentist-made by Dr. Kourosh Maddahi, almost 40 years in practice
- Nothing harsh: no fluoride, peroxide, SLS or alcohol
Nano-hydroxyapatite
The mineral your enamel is made of, in every tube. It fills in microscopic gaps and helps remineralize early-stage cavities, for smoother, stronger enamel.
§ Studies of the Lumineux line, including the original Lumineux toothpaste formula before nano-hydroxyapatite was added. See all studies
Hear it from a dentist.
It's literally the same minerals that already exist in your teeth.Dr. Saldua, dentist · Lumineux partner
- Made with the mineral in your enamel
- Smooths the surface instead of scrubbing it
- Fluoride, peroxide and SLS free
Tap to play with sound.
Why most toothpaste only goes so far.
Most toothpaste cleans the surface. Lumineux also gives your enamel back the mineral it's made of.
Your enamel wears down a little every day.
Coffee, soda and citrus soften enamel. Over time that leaves microscopic gaps where plaque and stains cling. Your body can't grow new enamel, and most toothpaste only scrubs the surface.
- 1Brush like you always do.Every tube has 10% nano-hydroxyapatite, the mineral your enamel is made of.
- 2It settles into the tiny gaps.31% more microscopic pores filled than a fluoride toothpaste.†
- 3Smoother, stronger enamel.43% smoother and 21% stronger in the lab, so there's less for plaque and stains to cling to.†
Dentist-made enamel care for about 14¢ a brushing.‡
That's about 28¢ a day, less than one cup of coffee a week. The 6-pack is 6 tubes for the price of 5, with free shipping.
100,000+ five-star reviews.
Lumineux is one of the most-loved names in oral care. Here's what people say about the nHA toothpaste.
Amazing product; definitely try!Amazing toothpaste which has improved the health and appearance of my teeth. … great to avoid sensitivities when trying to maintain white teeth.★★★★★ Verified buyer · August 2026
Excellent for Sensitive Teeth & Daily Enamel CareIt doesn't hurt my sensitive teeth like other whitening brands because it's peroxide-free. … it leaves my teeth feeling super smooth and clean.★★★★★ Verified buyer · August 2026
Gentle Whitening Without SensitivityIt has a pleasant flavor and provides gentle whitening without causing any added sensitivity, which is important to me. I also like that it contains 10% nano hydroxyapatite for the added oral care benefits.★★★★★ Verified buyer · July 2026
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What to expect.
Scroll to watch what happens to your teeth when you switch.
- Before
Acid wears down enamel.
Coffee, soda and citrus wear enamel down, leaving microscopic defects where plaque and stains cling. Left alone, weak spots can turn into early-stage cavities.
- First brush
Clean, fresh and polished.
Run your tongue over your teeth. That smooth, just-cleaned feel is where it starts.
It does freshen your breath and your breath stays fresh for a long time.
Verified buyer · August 2026 - Week 1 to 2
10% n-HA fills in microscopic defects.
Brush twice a day. Nano-hydroxyapatite fills in microscopic defects, helps remineralize early-stage cavities and helps fight plaque and gingivitis. Stains start to lift, too.
About a week and a half before I really start to notice the difference.
Verified buyer · August 2026 - Every day after
Strong, smooth, healthy enamel.
Make it your everyday toothpaste for strong, healthy teeth and healthier gums.
Excellent for sensitive teeth and daily enamel care.
Verified buyer · August 2026
Illustration, not a photo of results. Results vary with your teeth, what you eat and drink, and how often you brush. Keep up regular dental checkups.
Switching takes zero effort.
No new routine to learn. Just a better toothpaste, with a fresh mint taste you'll actually look forward to.
- Fresh mint
Refreshing, never harsh. A clean mint that leaves your whole mouth feeling fresh.
- Same routine
Same brush, same two minutes. Brush twice a day, just like always.
- Easy switch
Swap it in tonight. It brushes like the toothpaste you're used to, with 10% nano-hydroxyapatite inside.
This is the perfect mint flavor, it's so light and not overpowering.Verified buyer · August 2026
Great product and fair price for what the toothpaste is designed to do.Verified buyer · July 2026
Make the switch tonight.
Two tubes of fluoride-free, 10% nano-hydroxyapatite toothpaste, for smoother, stronger enamel and healthier gums. Save 20% today.
P.S. Still on the fence? Brush with it for 30 days. If you don't love how your teeth feel, we'll give you your money back.
Questions, answered.
What studies back Lumineux nHA?
Two so far for this toothpaste: a laboratory study side by side with a popular fluoride toothpaste, and a 28-day clinical study with 30 adults. Across the whole Lumineux line we have run 30+ studies, and you can read them in our study library.
Is fluoride bad for me?
No. Fluoride is proven to help prevent cavities, and dentists and the American Dental Association recommend it. Lumineux is for people who would rather use a fluoride-free toothpaste that still cares for their enamel. If your dentist has recommended fluoride for you, keep following their advice.
How did Lumineux compare with fluoride toothpaste?
In a laboratory study, Lumineux was tested side by side with a popular fluoride toothpaste. Enamel treated with Lumineux was 43% smoother and 21% stronger, had 15% more calcium and phosphate on its surface, and had 31% more microscopic pores filled. Lab results may differ from results in your mouth.
What does nano-hydroxyapatite do for my enamel?
It's made of the mineral naturally found in enamel. When you brush, 10% n-HA fills in microscopic defects, restores essential minerals and helps remineralize early-stage cavities, for strong, smooth, healthy enamel. Hydroxyapatite toothpaste has been used in Japan for over 40 years. Keep seeing your dentist for checkups, and see them sooner if you have tooth pain.
Is it good for my gums?
Yes. 10% nano-hydroxyapatite helps fight plaque and gingivitis, and there's no SLS, peroxide, alcohol or fluoride, so it's gentle along the gumline. If your gums bleed often or feel sore, check in with your dentist.
Will it make my teeth sensitive?
It's peroxide-free and made for everyday brushing. Many reviewers with sensitive teeth say it doesn't bother them. If you notice any irritation, stop using it and check with your dentist.
How soon will I see a difference?
Teeth feel smoother and cleaner from the first brush. Brush twice a day, every day, for the best results. Results vary.
Will it taste like my regular toothpaste?
It has a fresh, clean mint flavor, so switching from your regular toothpaste is easy. Brush with it just like you always have.
Can I use both?
Yes. Some people brush with Lumineux in the morning and a fluoride toothpaste at night. Ask your dentist what is right for you.
Can I use it with whitening strips?
Yes. Lumineux Whitening Strips are peroxide-free too, and the toothpaste helps keep your smile bright between treatments.
What if it's not for me?
You're covered by our 30-day money-back guarantee. See our returns policy for details.
Illustrations are for explanation and are not photos of results. Individual results vary. Review excerpts are from customer reviews of Lumineux nHA toothpaste, July to September 2026. The 100,000+ five-star reviews count covers all Lumineux products. Creator videos show people using Lumineux; some creators, including Dr. Saldua, are Lumineux partners. Use as directed. † Laboratory study comparing Lumineux 10% nHA Performance Whitening Toothpaste with a popular fluoride toothpaste; lab results may differ from results in your mouth. * 28-day clinical study, 30 adults brushing twice daily; people with existing tooth sensitivity were not included. Fluoride is an effective way to help prevent cavities; if your dentist has recommended it for you, follow their advice. ‡ Price per brushing assumes about 60 brushings per tube. 500,000+ tubes counts Lumineux nHA toothpaste sold on Amazon and at Walmart since February 2026. Free gifts while supplies last, one set per order. § Studies of the Lumineux line, including the original Lumineux toothpaste formula before nano-hydroxyapatite was added.