Save 20% today · $25.00$19.99 · Love it or your money back
Two tubes of Lumineux 10% Nano-Hydroxyapatite Performance Whitening Toothpaste

100,000+ five-star reviews for Lumineux

5 reasons to switch to a nano-hydroxyapatite toothpaste.

Stronger enamel. Healthier gums. A brighter smile.

Lumineux puts 10% nano-hydroxyapatite, the mineral your enamel is made of, in every tube. It fills in microscopic defects, helps remineralize early-stage cavities and helps fight gingivitis. And it's clinically proven to whiten.

10% nHAGum healthRestores mineralsWhitens
nHA Whitening Toothpaste, 2-pack
2 tubes × 3.75 oz · $9.99 a tube
$25.00$19.99Save 20%

Love it, or get your money back within 30 days

As seen in Vanity Fair Elle Vogue

5 reasons to make the switch.

Most toothpaste just cleans. Lumineux cleans and puts minerals back.

  1. 01

    It fills in the damage you can't see.

    Coffee, soda and citrus soften your enamel a little every day. Over time, that leaves microscopic defects where plaque and stains cling.

    Your body can't make new enamel, so 10% nano-hydroxyapatite does the next best thing: it fills in those defects and helps remineralize early-stage cavities every time you brush.

    BeforeAcid wears down enamel.
    AfterStrong, smooth, healthy enamel.
    Illustration of 10% n-HA filling in microscopic defects. Not a photo of results.
  2. 02

    Born from NASA research. Proven in Japan.

    Nano-hydroxyapatite traces back to NASA research on protecting astronauts' teeth and bones. Japan has used hydroxyapatite toothpaste for over 40 years.

    Lumineux uses 10%, the effective and safe level for strong, smooth enamel.

    @angelique.plugs
  3. 03

    Healthier gums, too.

    Red, puffy gums that bleed when you brush are an early sign of gingivitis. 10% nano-hydroxyapatite helps fight plaque and gingivitis, and the formula is anti-plaque and anti-tartar.

    No SLS, no peroxide, no alcohol and no fluoride. Nothing harsh at the gumline.

    My teeth feel so clean after brushing with this toothpaste.Amazon review
    Feature
    Lumineux nHA
    Regular toothpaste
    Made of the mineral found in enamel
    10% nano-hydroxyapatite
    Clinically proven to whiten, no peroxide
    Varies
    SLS free
    Often not
    Fluoride free
    Usually not
  4. 04

    Health first. And yes, it whitens.

    You don't have to pick between healthy teeth and a brighter smile. Lumineux is clinically proven to whiten. Lemon peel and coconut oils lift surface stains, and smoother enamel reflects more light.

    No peroxide, so no sting.

    Brightens naturally without damaging enamel.Amazon review, August 2026
    @mskayladrew
  5. 05

    Made by a dentist who got tired of harsh toothpaste.

    Dr. Kourosh Maddahi has practiced dentistry in Beverly Hills for almost 40 years. In 2012, he noticed something that bothered him: patients with great brushing habits still had the same problems, year after year.

    He blamed the harsh chemicals and alcohol in everyday products. So he made his own, with ingredients like coconut oil, sea salt and 10% nano-hydroxyapatite.

    Dr. Kourosh Maddahi, DDS, in his Beverly Hills dental office
    Dr. Kourosh Maddahi, DDSCosmetic dentist, Beverly Hills · Founder of Lumineux
★★★★★

100,000+ five-star reviews.

Lumineux is one of the most-loved names in oral care. Here's what people say about the nHA toothpaste.

Leaves my teeth feeling super smooth and clean.Amazon review, August 2026
Just like everyone else I was very skeptical. I am really happy.Amazon review, August 2026
@westbestfinds
@angelique.plugs

Tap a video to play with sound.

What to expect.

Scroll to watch what happens to your teeth when you switch.

  1. Before

    Acid wears down enamel.

    Coffee, soda and citrus wear enamel down, leaving microscopic defects where plaque and stains cling. Left alone, weak spots can turn into early-stage cavities.

  2. First brush

    Clean, fresh and polished.

    Run your tongue over your teeth. That smooth, just-cleaned feel is where it starts.

    Fresh and polished, like I just walked out of a professional cleaning.Amazon review
  3. Week 1 to 2

    10% n-HA fills in microscopic defects.

    Brush twice a day. Nano-hydroxyapatite fills in microscopic defects, helps remineralize early-stage cavities and helps fight plaque and gingivitis. Stains start to lift, too.

    About a week and a half before I really start to notice the difference.Amazon review, August 2026
  4. Every day after

    Strong, smooth, healthy enamel.

    Make it your everyday toothpaste for strong, healthy teeth, healthier gums and a brighter smile.

    Excellent for sensitive teeth and daily enamel care.Amazon review, August 2026

Illustration, not a photo of results. Results vary with your teeth, what you eat and drink, and how often you brush. Keep up regular dental checkups.

Lumineux nHA toothpaste with fresh mint, squeezed onto a bamboo toothbrush

Switching takes zero effort.

No new routine to learn. Just a better toothpaste, with a fresh mint taste you'll actually look forward to.

  • Fresh mint

    Refreshing, never harsh. A clean mint that leaves your whole mouth feeling fresh.

  • Same routine

    Same brush, same two minutes. Brush twice a day, just like always.

  • Easy switch

    Swap it in tonight. It brushes like the toothpaste you're used to, with 10% nano-hydroxyapatite inside.

Great mint taste, not overpowering.Amazon review
Feels like a nice upgrade from a basic toothpaste.Amazon review

Make the switch tonight.

Two tubes of 10% nano-hydroxyapatite toothpaste, for healthier teeth, healthier gums and a brighter smile. Save 20% today.

nHA Whitening Toothpaste, 2-pack
2 tubes × 3.75 oz · $9.99 a tube
$25.00$19.99Save 20%

Love it, or get your money back within 30 days

P.S. Still on the fence? Brush with it for 30 days. If you don't love how your teeth feel, we'll give you your money back.

Questions, answered.

What does nano-hydroxyapatite do for my enamel?

It's made of the mineral naturally found in enamel. When you brush, 10% n-HA fills in microscopic defects, restores essential minerals and helps remineralize early-stage cavities, for strong, smooth, healthy enamel. Hydroxyapatite toothpaste has been used in Japan for over 40 years. Keep seeing your dentist for checkups, and see them sooner if you have tooth pain.

Is it good for my gums?

Yes. 10% nano-hydroxyapatite helps fight plaque and gingivitis, and there's no SLS, peroxide, alcohol or fluoride, so it's gentle along the gumline. If your gums bleed often or feel sore, check in with your dentist.

Will it make my teeth sensitive?

It's peroxide-free and made for everyday brushing. Many reviewers with sensitive teeth say it doesn't bother them. If you notice any irritation, stop using it and check with your dentist.

How soon will I see a difference?

Teeth feel smoother from the first brush. Reviewers usually notice stains lifting after one to two weeks of brushing twice a day. Results vary.

Will it taste like my regular toothpaste?

It has a fresh, clean mint flavor, so switching from your regular toothpaste is easy. Brush with it just like you always have.

I use fluoride. Can I switch?

Lumineux nHA is fluoride-free by design. If your dentist has recommended fluoride for you, keep following their advice. You can use both.

Can I use it with whitening strips?

Yes. Lumineux Whitening Strips are peroxide-free too, and the toothpaste helps keep your smile bright between treatments.

What if it's not for me?

You're covered by our 30-day money-back guarantee. See our returns policy for details.

Illustrations are for explanation and are not photos of results. Individual results vary. Review excerpts are from Amazon reviews of Lumineux nHA toothpaste, July to September 2026. The 100,000+ five-star reviews count covers all Lumineux products. Creator videos show people using Lumineux. Use as directed.