Clinically proven to clean, freshen and whiten without the sensitivity.™ 1,2,3*

Clinically proven to clean, freshen and whiten decorative iconwithout the sensitivity.™ 1,2,3* decorative icon

How Lumineux® came to be.

The story of a brand that deeply and truly cares about people and their health.

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Meet Lumineux’s Founder and CEO; Dr. Kourosh Maddahi.
In 2012, after practicing dentistry for 28 years, Dr. Kourosh Maddahi realized that even with great oral hygiene practices, his patients were suffering from persistent problems. This led him to challenge traditional oral care products that claim to kill 99% of all bacteria, relying on harsh chemicals and alcohol. He set out to create a product without harsh chemical ingredients for his patients. What originally started as a small batch of mouthwash for his practice eventually grew into an extensive product line, now known as Lumineux®. 
The Purpose
Dr. Maddahi developed Lumineux® to provide oral care products that would address the 4 most prevalent conditions affecting the general population: sensitivity, dry mouth, gum disease and staining. What’s more, he wanted to prove this could be done using purposeful and uncompromising™ ingredients like coconut oil, Dead Sea salt and aloe vera. The clinically demonstrable results from over 60 studies performed by University researchers and independent laboratories around the world have yielded multiple peer reviewed articles and patents worldwide.

What is the Microbiome?

Great question. It was recently discovered that it is in fact your microbiome, not your immune system that is your body’s first line of defense against infection and disease.4 It is made up of trillions of microorganisms (mostly good bacteria) and can be found on your skin, in your gut, ears, eyes, birth canal, and of course, your mouth.

Good bacteria are of vital importance to your overall health.decorative iconwe need them.decorative icon
harming your microorganisms is not the right way to achieve oral health.
we have found a better way: lumineux® works above and beyond™ to protect good bacteria & detoxify bad.5
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Ingredients Matter

Lumineux® products are packed with purposeful and uncompromising™ ingredients that go above and beyond™ what you’ve come to expect.

More than just oral care.

Lumineux® set out to prove that when it comes to oral care, plant and mineral rich formulas can give you results that truly go above and beyond.

Restore balance to your microbiome

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