100,000+ five-star reviews for Lumineux
3x the whitening power. White 365 days a year.
Whiter teeth, stronger enamel and healthier gums, from one dentist-made routine.
Most whitening trades your enamel for a brighter smile. This routine doesn't. Three peroxide-free products, each with its own job: the strips lift deep stains, the pen blocks new ones, and 10% nHA toothpaste strengthens your enamel and gums every day.
Three products. Three jobs. One healthy smile.
Strong enamel helps whitening last longer. So this routine whitens, protects and restores minerals at the same time, to keep you white 365 days a year.
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Step 1 · WhitenWhitening Strips
Lift deep coffee, tea and wine stains. Up to 9 shades whiter in 14 days, with no peroxide and no sensitivity.
30 minutes -
Step 2 · ProtectBright² Pen
Brush it on before coffee or wine to help block new stains, or touch up on the go.
60 seconds -
Step 3 · Strengthen10% nHA Toothpaste
Fills in microscopic defects, helps fight gingivitis and is clinically proven to whiten.
Twice a day
Everything your smile needs, for less.
Bought one at a time, this routine costs $89.98. Together, it's $74.98 with free shipping.
Whitening Strips21 treatments$50.00
Bright² Whitening Pen10 to 12 applications$19.99
10% nHA Toothpaste2 tubes$19.995 reasons it works better together.
Whiter is only half the story. Here's what this routine does for your whole mouth.
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01
Up to 9 shades whiter in 14 days.
The strips do the heavy lifting. A Lumineux customer went 9 shades whiter in 14 days, with no peroxide and no sensitivity.
The pen and toothpaste keep that brightness going every day after.
No painful whitening "zings", immediate results, long lasting, and good value!
Verified review9 shades whiter Day 14 of 14On a 16-step shade guide, one Lumineux customer moved 9 shades lighter in 14 days.
One Lumineux customer's result over 14 days. Results vary.
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02
Stronger enamel, every time you brush.
Coffee, soda and citrus soften enamel a little every day, leaving microscopic defects where stains and plaque cling.
10% nano-hydroxyapatite, the mineral your enamel is made of, fills in those defects and helps remineralize early-stage cavities. Stronger enamel holds a brighter smile.
BeforeAcid wears down enamel.AfterStrong, smooth, healthy enamel.Illustration of 10% n-HA filling in microscopic defects. Not a photo of results. -
03
Healthier gums, too.
The nHA toothpaste helps fight plaque and gingivitis, with no SLS, peroxide or alcohol. The strips and pen are peroxide free too. Nothing harsh at the gumline.
My teeth feel so clean after brushing with this toothpaste.
Amazon reviewFeatureThis routinePeroxide kitsWhitens teethPeroxide freeStrengthens enamel with 10% nHAHelps fight plaque and gingivitisNot usuallyMade for sensitive teethCan cause sensitivity -
04
New stains don't stand a chance.
The Bright² Pen works two ways. Brush it on 60 seconds before coffee or wine and it helps block new stains. Or use it as a whitening pen for a quick touch-up on the go.
The best teeth whitening pen I've ever used. No discomfort or sensitivity.
Verified review -
05
Designed by a Beverly Hills dentist.
Dr. Kourosh Maddahi has been transforming smiles in Beverly Hills since 1987, for more than 20,000 patients. Every product in this routine is dentist formulated, so your smile gets brighter and healthier at the same time.
- Since 1987Beverly Hills practice
- 20,000+patients
- USCSchool of Dentistry
- UCLAgraduated with honors
Dr. Kourosh Maddahi, DDSCosmetic dentist, Beverly Hills · Founder of Lumineux
100,000+ five-star reviews.
Lumineux is one of the most-loved names in oral care. Here's what people say about the products in this routine.
I really like these whitening strips. They don't cause any sensitivity.Verified review, whitening strips
Leaves my teeth feeling super smooth and clean.Amazon review, nHA toothpaste
Tap a video to play with sound.
What to expect.
Scroll to watch what the routine does for your teeth.
- Before
Stains on top. Weak spots underneath.
Coffee, tea and wine stain the surface, while everyday acids leave microscopic defects where plaque clings.
- Days 1 to 14
The strips lift deep stains.
30 minutes a day, no peroxide, no sting. Up to 9 shades whiter in 14 days.
I totally see a difference after one use. Impressive.
Verified review - Every day
The toothpaste restores minerals.
Brush twice a day with 10% nano-hydroxyapatite. It fills in microscopic defects and helps fight plaque and gingivitis.
Fresh and polished, like I just walked out of a professional cleaning.
Amazon review - All year
White, 365 days a year.
Brush on the pen before coffee or wine to help block new stains, and use the strips once or twice a week. Your smile stays bright all year.
Illustration, not a photo of results. Results vary with your starting shade, what you eat and drink, and how closely you follow the routine.
White 365 days a year, starting tonight.
Whitening strips, the Bright² Pen and a 2-pack of 10% nHA toothpaste. Save $15.00 today. Shipping's free.
P.S. Still on the fence? Try the routine for 30 days. If you don't love your smile, we'll give you your money back.
Questions, answered.
How do I use all three?
Morning and night, brush with the 10% nHA toothpaste. Before coffee or wine, brush on the pen. To whiten, wear the strips for 30 minutes a day for 7 days, then once or twice a week.
What does “3x the whitening power” mean?
Three whitening products in one routine: strips for deep stains, the pen to block new ones, and toothpaste that's clinically proven to whiten.
Is it safe for sensitive teeth?
All three are peroxide free, and peroxide is the usual cause of whitening sensitivity. Many reviewers with sensitive teeth use them. If you ever feel discomfort, stop and check with your dentist.
How fast will I see results?
Teeth feel smoother from the first brush, and many reviewers see brighter teeth after their first 30-minute strip treatment. One Lumineux customer went 9 shades whiter in 14 days. Results vary.
What's in the box?
21 treatments of Enamel-Safe Whitening Strips, one Bright² Pen (10 to 12 applications) and two tubes of 10% nHA Whitening Toothpaste.
Will it whiten crowns, veneers or fillings?
No. Dental work doesn't whiten the way natural teeth do, so its shade won't change. If you have dental work on your front teeth, ask your dentist before whitening.
What if it's not for me?
You're covered by our 30-day money-back guarantee. See our returns policy for details.
3x the whitening power means three whitening products working together: whitening strips, a whitening pen and whitening toothpaste. White 365 days a year means using the routine as directed, all year. 9 shades whiter in 14 days is the result of one Lumineux customer using the strips. Individual results vary. Crowns, veneers and fillings don't whiten. Illustrations explain how the products work and are not photos of results. "Bought one at a time" uses each product's current price on lumineuxhealth.com. Review excerpts are from verified reviews on lumineuxhealth.com and Amazon reviews. The 100,000+ five-star reviews count covers all Lumineux products. Use as directed.